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Inside CNN’s Unprecedented Biden-Trump Debate Telecast That Rivals Have to Share

  2024-06-25 varietyBrian Steinberg2250
Introduction

Any debate between 2024 presidential candidates Joe Biden and Donald Trump is bound to become a media circus. This one h

Inside CNN’s Unprecedented Biden-Trump Debate Telecast That Rivals Have to Share

Any debate between 2024 presidential candidates Joe Biden and Donald Trump is bound to become a media circus. This one has a few more acts.

Some of the fiercest rivals in TV will gather Thursday night at 9 p.m., and work toward something noble: ensuring as many Americans as possible can see the Republican and Democratic presidential candidates explain their views in a rare one-on-one joust.

The TV networks teaming up to make it happen aren’t necessarily doing it out of a feeling of good will.

The June 27th debate is CNN’s. Fox News, ABC News, CBS News, NewsNation and NBC News are among those televising it as well, largely because the Warner Bros. Discovery outlet is making it available in the name of public service (and promotion), and the rivals are likely to generate more viewership with it than without. CNN’s overall ratings have been on a downward trajectory under its parent company’s aegis, and it’s not presumptuous to project that several of the networks airing the CNN debate will win bigger audiences than CNN itself.

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(By/Brian Steinberg)
 
 
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