Critics called the premise “ludicrous,” “idiotic” and “ill-conceived.” With that start, the team of us that launched “Suits” on USA Network never expected the show to become a global phenomenon.
When the series debuted on June 23, 2011, we were nervous about its prospects. A series about a fake lawyer from the network that just brought you Dule Hill in a series about a fake psychic. Seriously?
So how did Suits, in its “third life” (after nine seasons on USA, reruns first ran on Amazon Prime Video before going to Netflix and Peacock), become one of the most-binged series despite the array of options available to viewers? More importantly, what can we learn from its late-stage popularity?