The next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company bundles of streaming services.
Consumers like bundles, especially if they’re getting a price break. Media companies like bundles because they help reduce churn (i.e., cancellation rates) and lower customer-acquisition costs, even it means working with would-be rivals.
Disney and Warner Bros. Discovery are teaming for a Disney+-Hulu-Max combo to bow this summer, and Disney, WBD and Fox Corp. are hoping to launch the Venu Sports bundle of live channels in the fall. (Pricing for those packages is TBD.) And on May 29, Comcast started selling StreamSaver — a bundle of Peacock, Netflix and Apple TV+ at a discount of 35% or more — exclusively to its TV and broadband customers.
Related Stories
VIP+
