TOLEDO, Spain —How do you grow a streaming service in today’s so-overcrowded market? One solution, if you’re pan-European OTT player SkyShowtime, is paraded on a billboard at Spain’s Conecta Fiction this week: “Yellowstone.”
Tapping content from Paramount and Universal Studios, as well asDreamWorks, NBC and Sky Studios, SkyShowtime offers “shows and movies from two legacy studios, two of the biggest entertainment brands in the world,” Kai Finke,SkyShowtimechief content officer, said at a Conecta Fiction keynote Thursday. “It’s a privilege, a luxury, content from Paramount Pictures or Universal Pictures is definitely powering us,” he added.
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