Scooter Braun, who had unofficially stepped back from managing such top artists as Justin Bieber and Ariana Grande at least two years ago, finally made it official on Monday: He is stepping back from being a manager to focus on being CEO of HYBE America, the company to which he sold his own Ithaca Holdings company in 2021, and to focus on his family. He made the announcement via a nearly 1,400-word statement that follows in full below.
Beginning with Justin Bieber in the late 2000s and continuing with Ariana Grande and multiple others, Braun quickly became one of the most successful and hard-charging executives in the music industry. By the age of 40, he and his SB Projects company had achieved many of his David Geffen-sized ambitions, ushering several artists to superstardom and, remarkably, organizing“One Love Manchester” — a major charity concertstarring Grande, Bieber, Coldplay, Katy Perry, Mac Miller, Miley Cyrus and more in the wake of a 2017 terrorist bombing outside a Grande concert in which 22 people died — in just two weeks.
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