Wanda Film, China’s largest cinema operator, has expanded its business relationship with Imax Corp. in a huge deal that straddles technology and content.
With 381 Imax installations, Wanda alone operates more Imax venues than most countries. The new agreement will see Imax upgrade 61 of its top performing sites to the latest ‘IMAX with Laser’ technology.
These include top-grossing Imax locations in Tier 1 cities Beijing, Shanghai, Guangzhou, and Shenzhen. Additionally, Wanda Film will renew up to 37 existing Imax locations for another five years and, subject to mutual understanding,add up to 25 new Imax locations over the next three years.
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