Universal bookended its presentation at the 2024 edition of CineEurope with the Wicked Witch of the West and the King of Pop.
Returning to the trade show in Barcelona buoyed by confidence after claiming 2023’s studio crown with a box office of almost $5 billion globally, the number one animation in “The Super Mario Bros. Movie” and the best picture Oscar for “Oppenheimer,” the company teased its busy slate of upcoming titles with plenty of footage and behind-the-scenes material.
Much of the presentation was devoted to “Wicked,” the highly-anticipated adaptation of the hit stage musical that is eyeing to become one of the cultural events of this Christmas period when it launches at the end of November. The film, directed by Jon M. Chu and starring Cynthia Erivo and Ariana Grande, is getting a major global push by the studio, which brought various original costumes from the production to showcase to the exhibitors gathered in Barcelona.
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