ANNECY, France — Michael Ouweleen, president of Cartoon Network, Boomerang and Adult Swim, a major force behind the rise of adult animation, has signalled at Annecy the company’s intention to ramp up its presence in Europe and international markets at large.
“We very much want to see Adult Swim originals coming from anywhere in the world,” Ouweleen toldPvNewat the French festival.
The stars are aligning for the overseas drive.
In the U.S., Adult Swim is on a roll. In the fourth quarter of 2023, Adult Swim saw greater primetime growth among 18-49s than any other major cable network. It bowed the top three new animated series on cable in 2023: “Unicorn: Warriors Eternal,” “My Adventures with Superman” and “Royal Crackers,” Cartoon Brew noted.
Related Stories
VIP+
