“IF” isn’t exactly a box office bright spot. But Paramount’s kid-friendly fantasy about imaginary friends has ambled along in the time since its soft $33 million debut. Its current tally — $93 million domestically and $160 million worldwide — is decent for an original live-action PG film.
Actor Patrick Schwarzenegger (who has no discernible connection to the film) prophesied this staying power when “IF” fell short of initial projections. “Give it a few weeks,” he wrote on X. Shortly after, as Universal’s “The Fall Guy” suffered a similar fate, he shared, “I know I’m a broken record … but … ‘Fall Guy’ continues to have crazy legs,” while conceding that the “budget was still too high.”
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