The Indian Premier League cricket universe has emerged as one of Asia’s most valuable sports properties. U.S. investment bank Houlihan Lokey says that the business enterprise and brand values of the IPL combined now total $16.4 billion.
Launched in 2007, the tournament involves franchises based in key Indian cities, many of which are backed by Bollywood celebrities and big business bosses. Deploying the made-for-television, 20-overs per innings format, it has proved immensely popular with audiences and caused industry-shifting rivalry between media groups.
The stand-alone brand value of the IPL has increased by 6.3% to $3.4 billion (INR 28,000 crores), over the past year, Houlihan Lokey reckons. Title sponsorship, secured by the Tata Group for a further five-year period, from 2024 until 2028, has risen to approximately $300 million, a 50% increase over the previous per season cost.
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