Warner Bros. Games has hired video game company 2K’s chief marketing officer Melissa Bell as its new executive vice president of global marketing.
In her new role, Bell will oversee all aspects of the Warner Bros. Discovery gaming division’s marketing strategy and global consumer-facing marketing functions across the company’s console, mobile and PC games portfolio.
She will report directly to Warner Bros. Games presidentt David Haddad.
Bell will lead the marketing departments, including brand and performance marketing, creative, social, community, analytics and research and franchise planning. Her focus will be on scaling marketing investments effectively to grow franchises, deepen engagement, and attract new audiences.
Prior to joining Warner Bros. Games, Bell served as the chief marketing officer of 2K. She has also held leadership positions at Volkswagen Group, Jaguar, WPP, and Publicis, working across the U.S. and territories including Australia, China, Singapore and Hong Kong.
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“This important role now combines our marketing functions across all platforms, and we believe Melissa will help us further strengthen our world-class marketing team and consumer facing campaigns,” Haddad said. “We look forward to leveraging Melissa’s 25+ years of leadership experience, global perspective, and insights in our long-term franchise planning to expand audiences and player engagement across our brands.”
Bell added: “I’m thrilled to join the Warner Bros. Games team, and I look forward to working together to drive Warner Bros. Discovery’s franchises to new heights in gaming. Collaborating with the talented team at Warner Bros. Games is an exhilarating opportunity, as we will continue to craft compelling brand stories and create cultural moments that captivate players worldwide.”
