The boys are back in town. Sony and Columbia’s “Bad Boys: Ride or Die” got off to a solid start at the box office with $21.6 million from 3,885 locations across Friday and preview screenings. The movie also gets a revenue boost from Imax and other premium large format auditoriums.
The action sequel, directed by Adil El Arbi and Bilall Fallah, is now looking at an opening of $53 million through the three-day frame in North America. Sony had initially projected a debut of $30 million heading into the weekend, going way below industry estimates of $45 million to $50 million. The studio seems to have made a cautious lowball, considering “The Fall Guy” and “Furiosa: A Mad Max Saga” have given the summer box office a run of high-profile titles debuting below expectations.
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