Rock music and streaming have rarely been a successful combination – but the surprise release of British metal stars Bring Me the Horizon’s new album, “Post Human: Nex Gen”, is bucking that trend.
Craig Jennings, CEO of the band’s management company, Raw Power Management, saw the album rack up over 70 million worldwide streams in its first week of availability, landing at No.5 on the Official U.K. Albums Chart, despite the lack of a physical release. Jennings predicts it will pass 100 million streams by the middle of its second chart week. (Read PvNew‘s recent interview with Bring Me the Horizon frontman Oli Sykes here.)
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