Whatcha gonna do when “Bad Boys” comes for the box office? If you’re a theater owner, the answer is hopefully sell some tickets.
Sony’s “Bad Boys: Ride or Die,” the fourth installment in the Will Smith and Martin Lawrence-ledbuddy cop series, is targeting $30 million to $50 million from 3,850 theaters in its first weekend of release. As that cavernous range suggests, estimates vary greatly depending on whom you ask. Sony has offered the soft $30 million figure, while rivals and independent tracking services believe the $45 million to $50 million range is more likely.
Adding to opening-weekend ambiguity: The sequel to 1995’s “Bad Boys,” 2003’s “Bad Boys II”and 2020’s “Bad Boys for Life” is Smith’s first major film to grace the big screen since he assaulted Chris Rock onstage at the 2022 Oscars. Have audiences soured on Smith or will they forgive and forget in favor of another “Bad Boys” reunion?
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