Micheal Keaton recently told Empire magazine that watching his iconic character Beetlejuice go mainstream over the years through various merchandising has been “fucking weird.” In order to reprise the role in Tim Burton’s upcoming sequel, Keaton had to actively block out what the character’s popularity has turned him into over the years and return to the reasons why he accepted the role in the first place.
“There’s been so much merchandising of it, I had to drop back to where it started,” Keaton explained. “I had to go, ‘What was my unusual imagination even thinking about when I was developing it in the first place?’ As opposed to seeing a coffee mug or a golf club cover.”
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