As part of a strategy to build a new cinephile audience and revive the filmgoing experience in Brazil, São Paulo-based distributor O2 Play is theatrically releasing a selection of classic films, starting with A24’s 4K restored version of the seminal ‘80s Talking Heads concert docu, “Stop Making Sense” by Jonathan Demme.
The company has also launched an app called “carteirinha de cinéfilo” (cinephile card), to offer moviegoers special discounts, collectibles and foster the theatrical experience.
“Available at the App Store and Google store, we decided to launch it to help engage our audience and bring them back to theaters,” said O2 Play founder Igor Kupstas who laments the universal decline in cinema attendance since the pandemic, felt in Brazil and most parts of the world.
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