Nest Productions, a U.K. production partnership company, has inked a deal with Greenred Media.
As part of the deal, which will see Nest supply production and company infrastructure for all productions, Nest co-founders Derek Drennan and Stew Batt are joining Greenred’s board as managing directors.
Also joining Greenred are Nest’s Marisa Erftemeijer and Floury Crum as head of production and production executive, respectively.
Greenred and Nest first teamed up on “Make Your Move,” a social-first branded entertainment series from Channel 4 and Skipton Building Society, which went out on Channel 4’s digital channels last week. Greenred Media’s Paul De Freitas exec produced the series – which sees mortgage expert Tayo Oguntonade guide three couples as they look to buy their first home – while Nest provided infrastructure.
Nest will now collaborate regularly with Greenred to produce original factual and branded content. Nest will provide production support and management while Greenred will own the IP.
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Nest was co-founded by veteran factual entertainment producers Drennan (“Made in Chelsea”) and Batt (“James May’s Toy Stories”) to support small and indie production companies with talent, production expertise, infrastructure and development.
“Nest’s model is based on partnerships exactly like this; where we get to help make the factual content we love. It is a joy to be working with Greenred who are producing unique factual and branded content such as ‘Make Your Move,’” said Batt. “We’re excited to see where the partnership will lead us.”
Greenred’s De Freitas added: “Greenred is thrilled to have partnered with Nest Productions. Their expertise and professionalism help level up the playing field with the larger indie companies. We can produce our content with confidence, knowing that we are doing everything the right way and the best way. Having Derek and Stew on the board, and Marisa and Flo helping with operations and crucial decisions, guides us into a bright and bigger future, working with broadcasters, digital platforms, and brands.”
