“Killing Eve” made its way onto Nielsen’s weekly streaming rankings for the April 15-21 viewing window, enjoying a similar effect as titles like “Suits” and “Brooklyn Nine-Nine” that have seen increased popularity upon being added to Netflix despite having concluded years ago. The BBC thriller was watched for 719 million minutes in its first week on the streamer, landing at No. 8 on the chart.
But an interesting aspect of the series’ surge is the demographic breakdown of its audience. Per Nielsen, one third of “Killing Eve” viewership this week came from people age 65 and above, representing the largest concentration of viewers. That’s a surprise for a series perhaps most famous for the sexual tension between its two female leads, with one being a psychopathic assassin.
At the top of the chart this week was “Fallout,” which hit 2.6 billion minutes watched in its first full week availability after debuting with 2.9 billion minutes in its first five days. Nielsen pointed out the rarity of achieving back-to-back 2 billion-minute weeks, which hasn’t happen since the meteoric run of “Suits” in 2023, which also makes this a record for Amazon. Not only has “Fallout” been its most successful title on the Nielsen charts, it is also the first title to ever achieve a 2 billion streak without streaming on Netflix.
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“Fallout” will also likely have solid staying power, as most viewership skewed towards early episodes, suggestion that new viewers are still tuning in for the first time and will continue to drive numbers as they complete the season.
“Bluey” took second place for this viewing window. Though the animated children’s series frequently makes the top half of the chart, its 1.4 billion minutes of viewership this week mark an especially strong performance driven by a special episode called “The Sign” that was released on April 14. In addition to bringing in a larger number of viewers, the special also caused a higher total with its longer runtime, clocking in at 28 episodes instead of “Bluey’s” typical seven.
Most of the rest of the chart went to expected titles. “Grey’s Anatomy,” a chart regular, took third place with 1.1 billion minutes watched and “The Resident” (832 million) and “Family Guy” (758 million) continued their recent hot streaks after an update to Nielsen’s measurement methodology allowed the company to more accurately report on their popularity. “NCIS,” another chart regular, followed at No. 6 with 736 million minutes watched,” while “Unlocked: A Jail Experiment” took No. 7 with 724 million minutes after debuting in sixth place the week prior.
“Baby Reindeer” made its chart debut at No. 9 with 673 million minutes watched — a solid performance given its length. Like “Unlocked,” the series brought in flashier numbers on the Netflix Top 10, where viewership is ranked by estimated views instead of total time watched. As both series have shorter runtimes than many of their competitors, their Nielsen appearances are more muted.
“Criminal Minds” appeared at No. 10 with 661 million minutes watched across Hulu and Paramount+ as the next season of the series revival nears its summer launch.
See Nielsen’s list of overall streaming rankings for April 15-21 first, followed by original streaming titles, acquired titles and then films.
