Former Warner Bros. Discovery EMEA boss Priya Dogra has joined Comcast-owned Sky in the newly-created role of chief advertising and new revenue officer.
At Sky, Dogra will report to Sky’s chief business officer Nick Herm and will sit on Sky’s executive management committee. She will work closely with rett Aumuller, managing director of Sky Media on growing the advertising sales division, developing non subscription revenue streams and building long-term relationships with Sky’s partners.
Dogra, who was with WBD for 14 years, exited the company last summer, just a year after the merger of Discovery and WarnerMedia. She had previously held a similarly senior role at WarnerMedia, which also covered Asia (excluding China).
Following her departure, EMEA leadership were told to report directly to Gerhard Zeiler, Warner Bros. Discovery president of international.
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“I’m delighted to welcome Priya to Sky,” said Nick Herm, Chief Business Officer, Sky. “Priya brings a wealth of operational and strategic experience in the media industry, and her proven track record of success, partnered with our history of innovation will be integral to driving growth areas for Sky, as we continue to connect our customers to more of what they love.”
Dogra added: “I‘m thrilled to be joining the team at Sky with whom I’ve had the pleasure of partnering over the years. Sky has been at the forefront of delivering best in class consumer experiences in entertainment and connectivity and I’m delighted to be part of driving future innovation. I look forward to collaborating with our many partners on delivering innovative brand solutions and driving monetisation across linear and digital video.”
Warner and Sky have long had a close relationship in the U.K., not least thanks to Sky’s long-standing HBO output deal, which has seen hit shows such as “House of the Dragon” and “Succession” broadcast exclusively on Sky platforms in the U.K.
