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Globo Filmes: A Storied History

  2024-05-22 varietyJohn Hopewell30520
Introduction

A key driver in Brazil’s late 1990s cinema resurgence, Globo Filmes has co-produced iconic box office blockbusters, Osca

Globo Filmes: A Storied History

A key driver in Brazil’s late 1990s cinema resurgence, Globo Filmes has co-produced iconic box office blockbusters, Oscar and “A” Fest plays, arthouse breakouts. movies sparking big TV spin-offs. A brief selection of milestones in its storied history:

1990

  • President Fernando Collar’s government closes state owned film company Embrafilme, decimating Brazilian filmproduction.

1993

  • A new Audiovisual Law offers companies income tax deductions for investment in Brazilian movies as Brazil’s Resurgence – economic and cultural recovery – lifts off.

1997

  • Globo Filmes is founded. Recalls Daniel Filho, its guiding spirit, in early years: “I started working in Globo TV but I always said: “I want to make cinema.’ I was on my way to close a deal with exhibitor Luis Severiano Ribeiro to launch a film production house when I got a call from Globo to launch Globo Filmes. I agreed: Globo had to do what French and British channels were doing: Participate in films.”

December 1998

  • Created under the artistic direction and guiding spirit of director Daniel Filho, Globo Filmes releases its first feature, “Simão, O Fantasma Trapalhão,” inspired by Oscar Wilde’s “The Canterville Ghost.” “Globo Filmes amplified and accelerated Brazilian cinema’s rebound,” says Globo Filmes head Simone Oliveira.

2000

  • A spin-off from the four-part Globo TV series, Guel Arraes’ highly-rated “A Dog’s Will,” about two young scam artists in Brazil’s dirt-poor 1930s North-East, earns over $5.5 million in 12 weeks, a Resurgence box office record for Brazil’s cinema.

2001

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  • Brazilian film agency Ancine launches.

2002

  • Fernando Meirelles’ “City of God,” a Globo Filmes co-production, screens out of competition at Cannes and scores four 2004 Oscar nominations.

2003

  • Hector Babenco’s “Carandiru” sells 4.6 million tickets in Brazil and plays in competition at Cannes.

2005

  • Biopic “2 Sons of Francisco,” Brazil’s foreign-language Oscar entry, sells a record 5.3 million-plus admissions, taking Brazil’s No. 1 slot at the 2005 box office and beating all Hollywood blockbusters. Conspiraçao produced the hit.
  • Acclaimed by PvNew as “a work of total cinema,” Andrucha Waddington’s “The House of Sand,” produced by Conspiraçao, is acquired for North America by Sony Pictures Classics.

2006

  • Ancine’s Fundo Setorial do Audiovisual lifts, becoming Latin America’s biggest national film-TV fund, providing incentives across the value chain and focusing predominantly on art house movies.

2007

  • Co-produced with Gullane, “The Year My Parents Went on Vacation” screens in the Berlin Film Festival’s main competition.

2008

  • Brazil’s government approves a new audiovisual law: Article 3A of the law allows Globo Filmes to tap tax incentives investing in feature films.

2009

  • “If I Were You” and sequel score 9.7 million viewers. proving the most successful Globo Filmes title from Daniel Filho, who directs a total 12 titles for Globo Filmes.

2010

  • Sundance Fest-screened “Elite Squad 2: The Enemy Within” tallies 11.3 million spectators, becoming Brazil’s biggest hit of the 2000s.

2012

  • Globo Filmes’ blockbuster “The Invisible Woman” generates a free-to-air TV series, which wins the Intl. Emmy Award for comedy series, Brazil’s first.

2015

  • Globo streaming service Globoplay launches, opening up a new co-funding source for GF titles, key during the pandemic and Bolsonaro government, says Oliveira.
  • Anna Muylaert’s “The Second Mother,” produced by Gullane, takes a Sundance Special Jury Award for acting,won by Regina Casé and Camila Márdila.

2016

  • Globo Filmes partners with Globo’s Canal Globo to produce kids and teen movies.
  • Kleber Mendonça Filho’s “Aquarius” selected for Cannes competition.

2017

  • Public hospital drama “Under Pressure,” from Conspiraçao, sparks a hugely successful five-season spinoff, which screened at the Toronto Intl. Film Festival.

2019

  • “My Mom Is a Character 3,” starring Paulo Gustavo, sells 11.5 million tickets, becoming Globo Filmes’ biggest box office hit ever.
  • Netflix releases its first Brazilian original feature, hit comedy “Airplane Mode.” “With the global streamers, we have to fight for a film, but a lot of times we win, not because of the money, but because of the marketing we can put into a film,” says Oliveira.
  • Mendonça-Filho’s “Bacurau” wins the Cannes’ Grand Jury Prize.

2021

  • Directed by Wagner Moura, “Marighella” screens out of competition at Berlin.

2023

  • Produced with Biônica Filmes, “Toll,” from Carolina Markowicz, part of an exciting young generation of Brazilian women directors, bows at Toronto.

2024

  • Directed by Susana Garcia, “My Sister and Me” tallies 2.2 million admissions, becoming Brazil’s highest-grossing post-pandemic movie.
  • “Firebrand” helmer Karim Aïnouz hits the Cannes competition lineup again with “Motel Destino,” co-produced with Gullane, as Globo Filmes turns 25.
(By/John Hopewell)
 
 
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