With more people tuning in to free, ad-supported streaming TV alternatives, Warner Bros. Discovery U.S. Hispanic (WBD USH) has launched a package of 10 FAST channels under the banner, Más (More) for the first time. The rapidly growing billion-dollar industry has become increasingly popular with viewers faced with rising subscription fees from the major streaming companies, led by Netflix, Disney+ and Prime Video.
“Embracing the theme ‘Más’, we are thrilled to roll out a set of FAST channels that reflects the rich diversity of the Hispanic community,” said David Tardio, VP of advertising sales at WBD USH, adding: “This expansion into the FAST space is an ideal extension of our digital offerings, creating unparalleled opportunities for advertisers to connect with this vital audience through fresh, engaging, and accessible content.”
Set to launch by the end of the year in two phases, the channels will expand on such themes as food, home, motor, documentaries and adventure.
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The upcoming FAST channels will capitalize on the company’s extensive library, with thousands of hours available to tap.
“With the introduction of our upcoming slate — meticulously curated to celebrate and elevate Hispanic heritage — we will be bringing fresh narratives, pioneering reality shows, and captivating documentaries that strike a chord with our diverse viewers,” said Hortensia Quadreny, VP of Programming, USH who continued: “With ‘Más,’ we are not just expanding our content lineup; we are reshaping how stories are told in our community, ensuring that every voice can be heard, and every story can be shared.”
Upcoming shows for Warner Bros. Discovery’s U.S. Hispanic brands include: “Mexicánicos: 10th Anniversary”; Season 10 of “Naked and Afraid”; “Shark Week” for Discovery en Español; Season 5 of “Celebrity IOU”; “90 Day Fiancé: The Other Way,” Season 5; “My 600lb Life,” Season10 for Discovery Familia; “Girls Meet Farm” and “The Great Food Truck Race,” Season 9 for Hogar de HGTV.
In late 2023, WBD USH delivered a standout performance, reporting a 40% surge in prime-time viewers aged 25 to 54, as per Nielsen. While other Spanish cable channels saw declines, WBD USH networks continued to grow. This positive momentum carried into early 2024, as they further expanded their share of Hispanic cable viewers aged 25 to 54 by 2.8%.
