WME has signed Becky G for representation across all areas. All three of Becky’s full-length albums have debuted in the Top 10 of Billboard’s Top Latin Albums chart and she has been nominated for five Latin Grammys, including one for her and Karol G’s global collaborative smash “Mamiii.”
Becky embarked on her first headlining tour last year after years of anticipation — she’s made countless key appearances at music festivals like Coachella and appeared as a guest act on tours with Katy Perry and Demi Lovato — and released her first regional Mexican and Mexican pop-infused album, “Esquinas.”
In the last few months, the Inglewood, Calif. native released a pair of new singles, “Boomerang,” produced by Dylan Brady, one half of the experimental electronic music duo 100 Gecs, and “Mercedes,” which is said to be indicative of “a new era of her career,” per a press release. Featuring emerging corridos star Oscar Maydon, “Mercedes” already counts with over 8.8 million streams on Spotify.
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Becky appeared at the Oscars in March to perform the Academy Award-nominated song “The Fire Inside.” In April, she hosted the 2024 Latin American Music Awards. On screen, Becky has had roles in “Power Rangers,” and guest-starred in FOX TV’s Emmy-winning “Empire” series. She also did voice work as Khaji-Da in DC’s “Blue Beetle,” the brand’s first live-action movie to feature a Latin superhero.
“With this strategic partnership, Becky G and WME aim to elevate her already illustrious career to new heights, leveraging the agency’s extensive resources and industry expertise,” WME writes. “Renowned for representing influential figures in entertainment, WME is uniquely positioned to provide Becky G with unparalleled opportunities for growth and expansion across various platforms.”
