The Cinemart, the production company behind Amazon’s “Shiny Happy People: Duggar Family Secrets” and Netflix’s “Murdaugh Murders: A Southern Scandal,” has signed an overall deal with Banijay‘s Truly Original.
Under the new pact, The Cinemart will expand its development and production operations in premium documentaries and other genres of unscripted programming through Truly Original, a subsidiary of Banijay backed by co-CEOs Steven Weinstock and Glenda Hersh.
Run by co-CEOs and producing partners Julia Willoughby Nason and Michael Gasparro, The Cinemart was founded by Nason in 2011. The production company’s programming lineup currently includes “Welcome to Leith” (PBS), “The Kalief Browder Story” (Paramount), “Rest in Power: The Trayvon Martin Story” (Paramount), “Fyre Fraud” (Hulu), “LulaRich” and “Shiny Happy People: Duggar Family Secrets” (Amazon), “The Pharmacist” and “Murdaugh Murders: A Southern Scandal” (Netflix), with numerous features and series in production and development.
Truly Original’s notable series include “Ink Master,” “The Real Housewives of Atlanta,” “The Real Housewives of Potomac,” “The Real Housewives of Dubai,” “Summer House,” “Winter House” and Taylor Sheridan’s “The Last Cowboy.”
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“The Cinemart produces some of the highest-quality and thought-provoking content on television, driven by their unique aesthetic and superb taste,” Weinstock and Hersh said. “We’re delighted they chose to set up shop at Truly Original and are eager to partner to help expand their reach across premium doc and other unscripted programming.”
“I’m thrilled to be working closely with Mike and Julia, and our development teams are genuinely compatible and creatively aligned – that will result in some exciting and provocative offerings for buyers across all key platforms,” Truly Original’s head of development Chachi Senior said.
Nason and Gasparro added: “Truly Original’s impressive record of consistent and enduring success drew us to collaborate with them, and we know that deep expertise will help accelerate our own work in the premium docuseries space. We believe our respective teams bring complementary skills and experiences to the table which we’re all excited to capitalize on in the months ahead.”
