As the 2024 presidential election inches closer, two nonprofit groups favored by pop icons and Hollywood stars are merging to get out the vote.
I Am a Voter has been absorbed by HeadCount. The latter is a field operation that provides voter registration and education at concerts and music festivals, heavily courting young people.
Both organizations identify as nonpartisan, and will now share resources and expertise ahead of November. Collectively, the groups have been utilized or endorsed by Billie Eilish, Harry Styles, Alicia Keys, Ariana Grande, Jennifer Aniston and Olivia Rodrigo. Brands have also partnered with each, including the NBA, Major League baseball, Spotify, Mattel and Liquid Death.
“I am a voter formed in 2018 to unify around a central truth: our democracy works best when we all participate,” said IAAV co-founders Mandana Dayani and Natalie Tran. “We truly believe in the power of culture to inspire others and shape narratives. With the twenty years of critical infrastructure and programs that HeadCount has pioneered, this consolidation of expertise and resources promises to strengthen democracy and generate voter enthusiasm.”
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Lucille Wenegieme, Executive Director of HeadCount, added that in a “pivotal and polarizing presidential election year, we couldn’t be more grateful to have I am a voter as a new part of HeadCount, a merger rooted in shared values, purpose and a mutual belief that the civic space needs less ego and more collaboration to get things done.”
The first project in the new alliance is Register a Friend Day, launching June 4 — one of the largest voter registration events of the year, and the kick-off to a robust season of nationwide initiatives to increase participation in National Voter Registration Day on September 17.
Wenegieme and the IAAV’s co-founders will continue to be active leaders and spokespeople for their respective organizations. Dayani will lead brand, marketing and messaging strategy. Tran will lead partnerships and provide strategic support and guidance. Digital Brand Architects will continue to be a leading partner in content strategy and influencer engagement. Tiffany Bensley will continue to oversee creative direction.
Consultants Carla Hawkes and Maddy Roth will serve as co-executive directors. JBC, Element Brand Group, LaChambre, Bollare, The Right Now, and The Board will help lead collaborative communications efforts for the IAAV campaign and HeadCount broadly. CAA Foundation executive Travis Merriweather will continue to serve on the board of directors of HeadCount.
