Classic TV network MeTV is turning its cartoon block into a new network. Owner Weigel Broadcasting Co. announced Wednesday that it will launch MeTV Toons as a new national TV network focused on classic animation, “from Hollywood-era shorts to made-for-television favorites.”
MeTV Toons, which launches June 25, is a collab between Weigel and Warner Bros. Discovery, which has licensed content featuring its animated characters including Bugs Bunny, Daffy Duck, Scooby Doo, Tom & Jerry, George Jetson, Top Cat, Yogi Bear, Popeye, Johnny Quest and Fred Flintstone. (MeTV already airs a daily program, “Toon In With Me,” which features a heavy emphasis on Warner bros. animated fare.)
Weigel touts MeTV Toons as “the only TV network destination dedicated exclusively to classic animation” — as Warner Bros. Discovery’s Cartoon Network companion Boomerang, which also runs old Looney Tunes, “The Jetsons,” “The Flintstones,” “Scooby-Doo” and Popeye shorts, also runs some more recent, post-2000 cartoon episodes.
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Beyond Warner Bros. titles, MeTV Toons will also feature animated content from other studios and distributors, with properties including Rocky and Bullwinkle, Woody Woodpecker, Casper, Betty Boop and Speed Racer.
“We are honored to work with the amazing team at Warner Bros. Discovery and others on this network and bring together a truly incredible collection of the world’s best known and most loved classic cartoons, creating a new destination for everyone to discover or rediscover the sheer joy of watching cartoons on TV,” said Weigel vice chairman Neal Sabin. “MeTV Toons will be dedicated 24/7 to showcasing the biggest names and most beloved classic cartoons and animated characters. Everyone has a favorite cartoon; it is a universally loved art form. We are thrilled to bring those smiles and memories back to TV with MeTV Toons.”
Sabin added in an executive briefing on Wednesday: “The cartoons offered are going to help make this be the greatest animation network ever. Everybody has a favorite cartoon — just just think about the cartoons that you watched when you were younger and the nice warm, fuzzy feelings that they bring back. We’re going to bring those back to people every day in the MeTV way of doing things and this network is going to appeal to all ages and advertisers. It’s going to be multi-studio, multi-platform and multi-generational. It’s MeTV Toons, and it’s going to be really special.”
As part of the channel launch, animation historian Jerry Beck (whose books include “The 50 Greatest Cartoons,” “The Hanna-Barbera Treasury” and “Looney Tunes and Merrie Melodies: A Complete Illustrated Guide to Warner Bros. Cartoons”) will help produce original content related to the MeTV Toons library. Also, character actor Bob Bergen — who has voiced Porky Pig, Marvin the Martian and more, will serve as the signature voice announcer for MeTV Toons.
MeTV Toons will be available for distribution on over-the-air broadcast television, traditional and virtual operators, along with a complimentary offering for ad-supported streaming services. Besides MeTV and MeTV Toons, other Weigel networks include Heroes & Icons, Start TV, Catchy Comedy, Movies!, Story Television, Dabl and MeTV+.
“Neal and the team at Weigel have been long-standing and innovative licensing partners of Warner Bros. content for decades,”, said David Decker, president of content sales for Warner Bros. Discovery, in a statement. “Having some of the Studio’s most iconic animated characters all available in one place is not only great for fans of classic animation, but also just super fun.”
