Sony Pictures Entertainment (SPE) has signed a one-year deal that is a mix of exclusive and non-exclusive library titles for the Pakistan market with streamer Begin.
Backed by venture accelerator Z2C Limited, Begin is an SVOD platform that serves the Southwest Asian region, with licensed deals in live sports and entertainment.
The deal also includes TV Shows such “The Goldbergs,” “Damages,” “The Big C,” “Preacher,” “Sneaky Pete,” “Men in Black” and “Jackie Chan Adventures.” Begin will also license rights to select titles from SPE’s film library.
Begin has existing live sports deals with Professional Golfers Association, Saudi Premier League and All Elite Wrestling.
Jonathan Mark, chief commercial officer at Begin, said: “Sony Pictures is a great partner and we are thrilled to expand our relationship through this forward-thinking agreement. This not only allows us to bring their impressive slate of beloved film franchises to Begin in the Pakistan market, but it also establishes a new source of first run films for Begin movie lovers.”
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Sonika Basin, VP, international distribution, South Asia, SPE, added: “We are thrilled to partner with Begin, which is one of the leading SVOD platforms in Pakistan. At Sony Pictures, we produce some of the biggest blockbusters and the most creative, original films and tv shows in the industry. This exciting agreement further demonstrates the importance of content to our distribution partners as they grow their audiences and deliver the very best in entertainment.”
In 2024, the projected revenue in the Pakistan SVOD market is estimated to reach $353 million, according to data and business intelligence platform Statista. It is expected to grow by 13% to reach a market volume of 25 million users and $514 million by 2027.
