Get your parasols out, because Netflix and Shondaland are launching a new “Bridgerton” fan event ahead of the show’s Season 3 premiere, and this one will encourage a great deal of strolling in the sun as you browse Regency-inspired merch.
Per Netflix and Shondaland, on May 11 “a plaza in New York City will be transformed into the Bridgerton Promenade, a bustling Regency-era market reminiscent of the iconic ‘Bridgerton’ ‘Ton where fans are invited to immerse themselves into the world of ‘Bridgerton’ with interactive experiences, a showcase of the new products, photo opps, live merriment, exciting giveaways and more.”
This marks “Bridgerton’s” second venture into live events, alongside the globe-trotting “The Queen’s Ball: A Bridgerton Experience,” which has been the site of nearly 50 proposals since it began touring.
Netflix will reveal additional details about the “Bridgerton Promenade” event via Tudum on April 29.
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In the meantime, the streamer has also unveiled several new consumer products launching in collaboration with “Bridgerton” Season 3 (which debuts its first part May 16 and the second half June 13), including an Izzy & Liv home and clothing line at Target, an exclusive collection of macarons and patisseries at Ladurée and a limited edition lineup of face, eye and lip products from Kiko Milano.
Netflix says it has more tie-ins coming out soon, with Selkie set to offer a capsule collection featuring voluminous gowns and dresses, jackets and corsets; Hot Topic and Her Universe releasing an apparel collection; and Tesco selling a 14-piece nightwear collection only in U.K. stores.
These consumer products join a long list of “Bridgerton” merch Netflix has already released in collaborations with brands including Allure Bridal, The Knot, Ruggable, Williams Sonoma, The Republic of Tea, International Delight, Bath & Body Works, Primark, Mexico’s Liverpool, Biscuiteers and La Romana in Europe, and Risqué and Bauducco in Brazil, and even a pet accessory collection at Maxbone.
Shondaland and Netflix are also selling a line of “Bridgerton”-inspired items made by “emerging artists” on the Netflix Shop, including a tea gift set, varsity jacket, journal, blanket, bonnets, brooch, crewnecks and hand-etched vintage mirrors.
“We love connecting with fans and putting them at the center of our stories,” Netflix chief marketing officer said Marian Lee said. “Since its first season, the ‘Bridgerton’ fandom has been so passionate and loyal that we are delighted to bring them closer into the ‘Bridgerton’ universe and extend new ways for them to celebrate their favorite show. Whether it’s romantic dresses, floral fragrances or a spot of tea with biscuits, the new product collections immerse fans in authentic ways that can only be made possible through these standout brand collaborations.”
“One of the things we’ve learned is how much fans value and embrace the ‘Bridgerton’ aesthetic,” Shondaland chief innovation and design officer Sandie Bailey added. “The adoption of the world into their everyday lives is a fun way to extend the experience of the show off the screen and we’ve made helping them do so a priority. As we are about to embark on the release of Season 3, having the opportunity to partner with incredible brands who share our passion around bringing this joy to the fans is very exciting.”
