Over the past few years, FLO has done what many assumed was undoable in today’s music climate: revived the concept of the R&B girl group by updating the sound of its ’90s heyday, all with a contemporary twist.
So far, it’s worked – as their fan base has exploded beyond their native London and brought them to viral new heights. “We definitely want to be the face of the resurgence of girl groups,” says Jorja Douglas, who makes up the trio alongside Stella Quaresma and Renée Downer. “We love a couple of girl groups around now like Citizen Queen and Boys World. It’s all healthy competition, we want there to be girl groups that can exist in the same space. For now, at least.”
FLO is already well on its way to coming out ahead of the pack. Just last year, they won the Brits’ Rising Star Award and topped the BBC’s Sound of 2023 poll, an annual survey of music critics and industry insiders. They went on their FLO tour in the U.S. and Europe and played to mostly sold-out venues. All of this, on the back of only two EPs and a hit single “Cardboard Box,” which has over 49 million streams on Spotify.
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Picking up the baton that Destiny’s Child left behind for girl group trios, FLO is putting it all on display with one of the defining performances of their career thus far – at the Coachella stage, where they will be performing both weekends. “We’re feeling good about the performance,” Quaresma says. “And the second week is gonna be even better. once you get the set in you, it’s so exciting.”
They’ve been rehearsing quite a bit. Not just for Coachella, but also NYC’s Governor’s Ball and Chicago’s Lollapalooza, where they will also appear this summer. “In a way, it’s been good because we haven’t really been able to think about anything else,” she continues. “We’re definitely going to be prepared and good by the time it gets there.”
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