WrestleMania 40 broke multiple WWE records and has become the most successful live event in the company’s history.
WrestleMania 40 took place over two nights at Lincoln Financial Field in Philadelphia, PA. Per WWE, the gate for the event was up 78% compared to the previous record set during WrestleMania 39, with 145,298 in attendance across both nights this year. The company also says viewership was up 41% versus last year, while merchandise sales — in partnership with Fanatics — was up more than 20% over last year.
But the live events on Saturday and Sunday nights are just one part of the story. WWE set up a massive presence in Philadelphia from Thursday-Monday. The company hosted the WWE World experience at the Pennsylvania Convention Center, where fans could pay to get up close with authentic WWE memorabilia from their archives as well as take part in immersive experiences. This was coupled with the WWE Superstore, which featured a wide range of branded merchandise from apparel to toys and beyond.
The April 5 episode of “SmackDown” originated from the Wells Fargo Center in Philadelphia, drawing the largest gate in “SmackDown” history. Likewise, the April 8 episode of “Monday Night Raw” drew the largest gate in “Raw” history. WWE also put on the NXT live event “Stand and Deliver” on Saturday afternoon at the Wells Fargo Center, which drew a record breaking crowd of 16,545, the most ever for an NXT event.
On social media, over 660 million views were generated across WWE’s social channels, while the WWE YouTube channel had its biggest day ever on Sunday with 67 million views in 24 hours.
WrestleMania 40 featured a number of smash hit matches, most notably the WWE Universal Championship match between Roman Reigns and Cody Rhodes on Night 2. On Night 1, the two squared off with the aid of Dwayne “The Rock” Johnson and Seth Rollins, respectively, in a tag team match that marked Johnson’s first match for WWE since 2016.
