Moët Hennessy USA has inked a deal with Range Media Partners to amplify the brand’s presence in the world of entertainment and pop culture.
Range will steer entertainment marketing initiatives for MHUSA, the luxury wine and spirits sector of LVMH. Moët and Chandon, Hennessy, Veuve Clicquot, Dom Pérignon and Belvedere Vodka are some of the MHUSA brands that the media company will focus on. Range’s efforts will include product placement and integration across film, television and music; they will also oversee large-scale marketing partnerships and event sponsorships in the entertainment industry.
Moët and Chandon has a longstanding partnership with the Golden Globes, having served as the awards show’s official champagne partner for 32 years. At the 81st Golden Globes this year, Moet and Chandon had 1500 mini bottles on the carpet and 300+ in the ballroom. The brand also continued the charity initiative “Toast for a Cause” for the 13th year and hosted its first Golden Globes after party. Meanwhile, Hennessy recently signed a deal with MGM and Warner Bros. for Michael B. Jordan’s “Creed III.”
Paige Pedersen, head of partnership marketing at Moët Hennessy USA said, “Range brings a wide range of skill sets and connections to Moët Hennessy USA to support the brands and their agencies in finding, creating and executing culturally relevant and targeted projects to enhance their marketing strategies.”
Sandra Kang, founding partner and head of brands at Range also commented on the partnership: “I first worked with Paige and Moët Hennessy USA over a decade ago, and it’s incredible how they’ve continued to build their legacy through the power of entertainment. On behalf of the full team at Range, we couldn’t be more thrilled to partner with MHUSA’s iconic portfolio of brands to further embed them into the cultural zeitgeist in organic, impactful, and meaningful ways.”
PvNewparent company PMC owns the Golden Globe Awards producer Dick Clark Prods. in a joint venture with Eldridge.
