Week 4 of Joey Graziadei’s season of “The Bachelor” brought major drama — and major viewership along with it.
The episode’s initial airing on ABC on Feb. 12 averaged 3.5 million viewers according to Live + Same Day data from Nielsen — a series high, up 9% from the week before — and with three days of delayed viewing across Hulu and other digital platforms, that number rose to 5.9 million.
The delayed viewing figure, calculated from a combination of Nielsen measurement and Disney’s proprietary streaming data, also represents a series high when compared to Multiplatform + 3 performance of previous episodes this season. (Nielsen puts the episode’s Live + 3 viewership, excluding Hulu, at 4.2 million.)
The first three episodes of Season 28 all opened to roughly 3.2 million viewers in Live + Same Day. After three days of multiplatform viewing, the premiere grew to 5.3 million viewers, Week 2 grew to 5.4 million, and Week 3 grew to 5.5 million, meaning that Week 4’s 69% jump from 3.5 million to 5.9 million viewers also marks the largest delayed viewing lift of the season.
Season 28 is also doing well in terms of rating among adults aged 18-49. Week 4 grew from a 0.6 to a 1.8 after three days, a 7% bump from Week 3’s 1.6 rating. Additionally, each episode thus far has outperformed the total viewership of the corresponding telecast last year, with Week 4’s 4.2 million viewers in L+3 coming in 20% above the 3.5 million L+3 viewers who tuned into the episode that aired on Feb. 13, 2023. “The Bachelor” has also been the most-watched series of the night each Monday since Season 28 debuted.
