On the day of the release of “1989 (Taylor’s Version),” Taylor Swift set a Spotify record in becoming the artist with the most streams in a single day in the streaming service’s history, according to a statement from Spotify on Saturday on X.
The company added that, on top of that, “1989 (Taylor’s Version)” had set a 2023 record as Spotify’s most-streamed album in a single day so far this year.
Spotify did not release overall numbers for the album or Swift’s total as an artist, as is its custom when announcing records being broken. But the company did say that the new Vault track “‘Slut!’ (Taylor’s Version)” debuted in the U.S. at No. 1 with 5.2 million streams, and globally with 11.3 million. On the global chart, meanwhile, a non-Vault track, “Style (Taylor’s Version),” slipped just slightly ahead of “‘Slut!’,” debuting with 11.6 million streams.
The single-day record for a single artist that she broke was her own, Spotify said. Swift had set the previous record for an individual artist last Oct. 21, when her last album of all-new material, “Midnights,” came out.
She’s done it again
