Don’t call Bretman Rock an influencer.
Rock, who considers himself a digital celebrity, is described by his manager, Dru Sansenbach, as a comedian.
“Everyone thinks he’s a beauty influencer,” Sansenbach said in an interview with PvNew. “But this kid is a comedian. He’s a performer.”
Rock, who lives in Hawaii, has 38.3 million combined followers across TikTok, Instagram, YouTube and Twitter, a steady fanship he first began to amass in 2015 with laugh-out-loud content and how-to beauty videos.
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“Whenever I see a camera, I just want to perform for some reason,” Rock said. “If I was getting paid for it or not, I would still be posting random videos of me on the internet.”
On Instagram, Rock typically begins his Stories each morning with some iteration of: “Good morning, bitch. I’m having a cute day because I decided to have a cute day. I hope you’re having a cute day, too.” Across his accounts, followers can watch him work out, make iced matcha lattes, pole dance, show off his outfits, read from his journal, longboard and make friends with local wildlife.
“Two years ago, three years ago, no one really knew what to do with Bretman,” Sasenbach said. “Bretman curses and he wears makeup. He’s not nonbinary; he just is the way he is. And he’s kind of sexual and he smokes weed. And he’s not willing to tame himself.”
His online presence grew and spurred brand deals, New York Fashion Week cameos and even his own eyewear collection. Most recently, he added MTV reality star to his resume with the network’s YouTube series “MTV’s Following: Bretman Rock.”
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