TikTok has announced its first-ever live global music event for fans, with a lineup that includes Cardi B, Niall Horan, Anitta and Charlie Puth.
The social media platform is set to host “In the Mix” at Sloan Park in Mesa, Arizona on December 10. In addition to the headliners, TikTok is planning to highlight musicians from its emerging artist program Elevate with performances from Kaliii, Isabel LaRosa, Sam Barber and Lu Kala. While at the fest, attendees can also experience TikTok’s For You feed in person, with activities inspired by what you see as you scroll on the app.
For those unable to swing a trip to Arizona, TikTok will broadcast the event with appearances from creators and featuring highlights that look back on trends throughout the year.
With its first foray into the live concert space, TikTok has continued to expand into areas beyond the app, most recently in the streaming space. Last week, Bytedance, TikTok’s parent company, launched TikTok Music in Australia, Mexico and Singapore following a beta rollout in July. Last month, TikTok partnered with Billboard for its inaugural TikTok Billboard Top 50 chart.
“No other platform mixes music, creativity and community like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok,” saysPaul Hourican, TikTok’s global head of music partnerships and programming. “Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
