The Walt Disney Company has elevated Lylle Breier to executive VP of marketing partnerships and special events.
In her new role, Breier responsibilities will span global studio marketing and enterprise corporate functions departments, overseeing various aspects of the company’s growth and engagement strategies. This includes spearheading marketing partnerships for theatrical and streaming releases, multi-platform brand campaigns, creative content production, event sponsorships and product placement for the studio’s many brands, like Pixar, Disney Animation and Marvel.
Breier will also be in charge of the strategy, production, and operation of special events, such as premieres, stunts, stage presentations, and fan conventions. She will continue to report to Asad Ayaz, Disney’s chief brand officer and president of marketing.
“Whether securing multi-platform partnerships or pulling off large-scale events across the globe, Lylle has been at the center of some the industry’s most elaborate, memorable and successful programs,” Ayaz said in a statement. “Her ability to create and drive exceptional experiences and foster enduring connections is a testament to all that she’s achieved and what’s yet to come and I couldn’t be more thrilled to congratulate her on this promotion.”
Most recently, Breier served as senior VP of global marketing partnerships, promotions, synergy and special events. In her time at Disney, she’s been heavily involved in dozens of world premieres as well as fan conventions like Star Wars Celebration, D23 and Comic-Con.
Breier began her career at the Walt Disney Studios as an undergraduate intern at Buena Vista Pictures while at UCLA. She is a member of the Academy of Motion Picture Arts and Sciences, the Television Academy, BAFTA, and Women in Film. She also serves on the Board of Southern California’s largest homeless shelter for youth, My Friend’s Place.
“At the heart of all the remarkable things we accomplish is my extraordinary team, who are without question the best in the industry,” Breier said in a statement. “I’m incredibly grateful for the fans who inspire us to push new boundaries, and the leadership team — Bob Iger, Alan Bergman, and Asad Ayaz — who continually support and champion our efforts.”
