Republic Records has promoted Alex Coslov to senior VP of marketing strategy, the label’s executive VP and general manager Jim Roppo announced on Monday. He is based at the Universal Music label’s New York headquarters.
According to the announcement, Coslovwill continue to devise, engage and enact marketing strategies and initiatives for a diverse roster, includingPearl Jam,Eddie Vedder,Florence + The Machine,Lorde,James Blake,Clairo,John Mellencamp,Yung Gravy,Glass Animals,Lord Huron,JamesBay,Bastilleand others.
In the last eighteen months, he has spearheaded the rollout of five top-charting albums, includingGlass Animals’s“Dreamland,”Greta Van Fleet’s“The Battle at Garden’s Gate,”Bo Burnham’s“Inside,”Lorde’s“Solar Power” andPearl Jam’s
“Gigaton.” The campaign for the latter release garnered two Clio Awards.
Regarding the promotion, Roppocommented,“Alexconsistently identifies and maximizes cutting edge opportunities that not only move the needle, but make waves throughout popular culture. I’m always excited to see what he comes up with next.”
Coslovadded“Republicis a family business, and I love that. This is more than just music and numbers toJimand [label founders]MonteandAvery Lipman. They make us feel like we’re a part of something bigger and challenge us to be the best we can be. As a team, we’re always finding, galvanizing, and activating audiences with moments. On every campaign, my goal is to have our campaign as a whole or a single activationthat will end up on someone else’s mood board for their future campaign. We’re alwayscollectively pushing to raise the bar together.”
CoslovjoinedRepublic Recordsin 2017 as VP of marketing strategy after four years at Ultra Music,where he led the marketing department. He also worked as a business and legal affairs intern at SESAC and launched his career with internships at Epic Records and Red Light Management. He is a graduate of Syracuse University.
