Moonbug Entertainment has issued the global master toy licenses for two of its titles, “Blippi” and “Little Angel,” to Spin Master Entertainment, the company that produces the “PAW Patrol” franchise and its corresponding merchandise. Toys and games for both properties are expected to hit shelves in 2025.
Additionally, Moonbug will create short-form animated content on YouTube for some of Spin Master’s own titles, beginning with “Vida the Vet,” the preschool series that launched in October. Spin Master has also secured paid media for some of its brands across some of Moonbug’s channels on YouTube and CTV.
“We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Ryan Gorman, Moonbug’s vice president of consumer products franchise, toys and retail development. “Together, we will help kids interact with their favorite brands and characters in new and exciting ways across all aspects of our respective business capabilities in consumer products, content production and media management.”
“We’re excited to have the opportunity to infuse Spin Master’s signature innovation into Moonbug’s incredibly popular properties which have enthralled children on a global scale,” said Doug Wadleigh, Spin Master’s executive vice president and head of global toy brands. “We’ll leverage our deep experience in preschool play and incredible legacy of delivering onscreen moments and characters to playrooms in real life for the highly engaged fanbases of these two properties.”
“The way families enjoy entertainment today is ever evolving,” said Dan’l Hewitt, head of global partnerships at Moonbug. “Brands and shows are used as a tool to bond, learn, entertain, play and so much more. With this new collaboration, we are redefining what a licensing relationship can look like to the benefits of both parties and their respective audiences. Together, we deliver families’ favorite shows and amplify their experience whilst leveraging our mutual strengths and expertise.”
“As children’s content consumption habits continue to evolve, we are staying on the leading edge by partnering with Moonbug to meet kids where they are,” said Jeremy Tucker, Spin Master’s executive vice president and global chief marketing officer. “Together we will further deepen engagement with our globally recognized brands, with an emphasis on the power of storytelling, to inspire imaginations and new play experiences for kids everywhere.”
