The Weeknd is connecting with his Ethiopian roots in a new partnership with Blue Bottle Coffee, which released a product line today called Samra Origins, named after the artist’s mother Samra.
“Ethiopian culture is an important part of my identity and I’m proud to work alongside theBlue Bottle Coffeeteam to shine a light on Ethiopian traditions, values, and of course, coffee,” said The Weeknd in a press release. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots.”
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The line of coffee products will officially launch on May 9, with the limited release of Exceedingly Rare Ethiopia Wolde Faye Koricha COE #7, a single origin blend that upholds centuries of traditions originated and perfected by Ethiopian coffee farmers — in its distinct flavor profile to its processing method. It will be available to purchase for $65 exclusively on samraorigins.
Blue Bottle will debut the whole bean blend later this summer, with bags available for purchase online and in select Blue Bottle cafes in the U.S, where it will also be offered as a cold brew variation.
In an exclusive statement to PvNew, The Weeknd added: “Samra Origins melds my passion for giving back withthelove of my ancestry. Ethiopia isthebirthplace of coffee and I know Samra captures that quality while punctuatingthespecial place Ethiopia has in my story.”
Shop Blue Bottle’s Samra Origins starting May 9:
Blue Bottle Samra Origins$65Buy Now
