After just more than a year at Netflix booting up the streamer’s ad business, Jeremi Gorman is leaving the company. Amy Reinhard, previously VP of studio operations, will succeed Gorman as president of advertising.
The change comes as Netflix announced two other notable C-suite appointments Tuesday, promoting Eunice Kim to chief product officer and Elizabeth Stone to CTO.
“I want to thank Jeremi for building our ads business from scratch. In just one year, she’s built the foundations we need to succeed — attracting world-class brands to Netflix and an incredible team,” Greg Peters, co-CEO of Netflix, said in a statement.
Gorman started at Netflix in September 2022, after almost four years as Snap’s chief business officer. She was tasked with building on the company’s work to launch its first ad-supported service as quickly as possible — and Netflix Basic With Ads launched in the U.S. (at $6.99/month) and 11 other countries in November. Within the first six months, Netflix said it had signed up almost 5 million subscribers on the ad-supported plan.
Reinhard was named head of studio operations in 2020. Since joining Netflix in 2016 as a VP of content acquisition, she has led global studio licensing for films and TV series as well as local-language acquisitions from Latin America, Europe, Africa, the Middle East and India. In addition to global licensing, she has overseen physical production, production facilities management, consumer products and creative services, including casting, literary scouting, IP management and music business development. Prior to Netflix, she was president of worldwide TV licensing and distribution at Paramount Pictures, where she worked for more than a decade.
It isn’t immediately clear who will assume Reinhard’s role as head of studio operations.
Regarding Reinhard, Peters said, “In her nearly seven years at Netflix, Amy has proven to be an exceptionally strong leader — with a deep understanding of the entertainment business and consumer tastes as well as the ability to build lasting partnerships across the industry. These skills, in particular her strength in TV and film, are critical for the success of our ads business.”
Reinhard said in a statement, “I’m excited for this new opportunity and to join the exceptional team during this phase of growth. Together we will scale our advertising business and connect our incredible shows and movies with audiences and brands around the world.”
Gorman, prior to Snap, was an early employee of Amazon Advertising, where she held a variety of leadership roles before becoming the global head of enterprise advertising sales. She also has worked at companies including Monster, Yahoo and PvNew. An advocate for women’s athletics, Gorman is a founding investor in the Los Angeles women’s professional soccer team Angel City FC.
In a statement provided by Netflix, Gorman commented, “My passion is scaling businesses from the early stages, which I have done many times — none more exciting than at Netflix. We’ve built a world-class team and laid the foundations needed to create a forever ads business. The stories at Netflix are second-to-none, and brands are eager to be a part of that zeitgeist. Working alongside Amy on the leadership team for the past year, I’ve seen her operational excellence and entertainment expertise firsthand, which will help enable brands to benefit from ‘The Netflix Effect’ in new and remarkable ways. As I move on to build again, I will be proudly watching the growth of the business, and eagerly awaiting the next season of ‘Outer Banks’!”
Pictured above: Jeremi Gorman (left), Amy Reinhard
