Lifestyle content creator Kristy Scott has signed to Range Media Partners for representation, following this year’s release of her clothing line Vayra.
Scott’s lifestyle content on TikTok and Instagram showcases her life as a business owner and mother of two boys, while her family’s YouTube channel It’s The Scotts chronicles Scott’s family life in Texas featuring her husband Desmond Scott.
“I am thrilled that people are enjoying my content and are supportive when I launch new passion projects,” said Scott in a statement. “And I couldn’t be more excited to now have a partner like Range at my side to help me continue to realize all my aspirations, from collaborations to new businesses I want to build.”
Along with Vayra, Scott has also recently collaborated with eyewear company Diff, launching her own line of sunglasses. She has previously signed deals with companies like Estée Lauder, L’Oréal, Pantene, Bobbi Brown, Garnier, Clinique, State Farm, Kroger, Hilton and Google. This year, Scott was included in the Forbes 30 Under 30 list for social media influencers.
“Kristy’s rapid growth and popularity in a short amount of time is a true testament to her work ethic, personal drive and genuine relatability. Beyond supporting her existing efforts, we are so excited to help expand her career into new areas. This is truly just the beginning,” said Eman Redwan, partner & co-head of digital at Range.
In addition to her new representation by Range Media Partners, Scott will continue to be repped by A3 and Nixon Peabody.
