Netflix customers seem to have a love-hate relationship with the industry’s biggest subscription streamer.
Netflix remains the most indispensable service among major streaming platforms, with 31% of U.S. members saying they would keep the service if they could only have one video subscription, according to Whip Media‘s 2022 Streaming Satisfaction Report. In second place is HBO Max, with 19% saying that’s the single SVOD they would keep.
In addition, Netflix ranks No. 1 for both user experience and content recommendations on the survey. But on perceived value, it comes in dead last among the nine subscription VOD services tracked; HBO Max ranks highest and Disney+ is in second place.
Source: Whip Media 2022 Streaming Satisfaction Report
HBO Max leads in satisfaction for the quality of original content and variety of original content. Both Paramount+ and Peacock made modest gains in satisfaction versus last year. Consumers view the quality of Paramount+’s original series on par with Hulu’s. Peacock ranks lower, but its library — fueled by past seasons of NBC’s “The Office” — is a strength for the service.
The Whip Media report is based on a survey of 2,460 U.S. TV Time app users aged 18-54 from April 29-May 4, 2022.
