Less is more for Coinbase Global Inc., the largest cryptocurrency exchange in the U.S. The company debuted a new commercial during Super Bowl LVI that didn’t bear much resemblance to any of its surrounding advertisements in the broadcast.
The sixty-second advertisement is almost solely composed of a QR code ricocheting against the sides of the frame, akin to a DVD Video logo that appears when a movie is paused for a long enough stretch of time. The QR card bounces around, changing colors, before the commercial concludes with the Coinbase logo. Scanning the QR code redirects viewers to Coinbase’s official website.
Coinbase followed up the advertisement with a message on social media, announcing a $15 Bitcoin giveaway to users who join on Super Bowl Sunday.
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