Republic Recordshas promoted Xiarra-Diamond Nimrodto vice president of marketing strategy, the label’s EVP and general managerJim Roppoand SVP of marketingMarleny Reyes announced. She is based in Republic Records’New York headquarters.
According to the announcement, Nimrodwill continue to architect, implement, and oversee marketing, rollout, and release strategy for label artists including Pop Smoke,MetroBoomin,Ski Mask the Slump God,Jacquees,Lil Tecca,FCGHeem and more.
“We’ve been lucky to have a front row seat toXiarra’sevolution into a world-class marketing executive.” Roppo said. “I’ll never forgethiringher as a temp to be my assistant. Her knowledge, acumen, and passion floored our entire team from day one. She worked her way through the ranks from an assistant to running point on historic album releases.”
Reyes added, “Xiarra’slevel of determination and creativity have positioned her as not only one of Republic’s future leaders, but also one of the music industry’s future leaders as well. She has consistently raised the bar with each and every campaign. It is inspiring and an honor to work alongside of her and to share the news of her promotion.”
Nimrodcommented,“From the beginning,Republicreally empoweredmeandI’ve had incredible mentors such asRoppoandMarleny Reyesto help guide me along the way. Since I started, they fostered my passion, encouraged me to ask questions, openly expressed their support, andcontinuouslybelieved in me.Republicis the home of breaking new artists, and I feel blessed and excited to work alongside the best team in the business.”
Diamondlaunched her career as an intern atUniversal Music Groupduring herjunioryear at Brooklyn College in 2015.After working as Roppo’s assistant she became a full-time assistant to Reyes, then was promoted to manager of digital strategy and then manager of marketing strategy in 2020.
