2024-06-12 10:29 5213

Comscore said it expanded a partnership with Anzu, a company that specializes in in-game advertising, in a pact the comp

2024-04-04 19:16 1352

A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measur

2024-03-24 15:21 3995

Nearly every commercial that runs on TV is backed by a guarantee of how big an audience will watch it. Late last year, F

2024-03-24 12:16 3178

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-au

2024-03-23 12:12 4148

The day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual announcement of the

2024-03-22 00:16 2810

Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the

2024-03-20 18:11 3670

Big media companies and Nielsen have battled for months over the exact way to count TV viewers who no longer watch tradi

2024-03-20 09:14 2790

Spanish-TV giant TelevisaUnivsion wants to speak a different language than its English-speaking rivals when it comes to

2024-03-19 18:13 264

Nielsen is pressing forward with its efforts to launch a new measurement technology that will count viewers no matter ho

2024-03-19 09:11 2511

Some yardsticks are hard to break.The nation’s TV companies have for months worked to edge out Nielsen from the business

2024-03-18 06:05 1456

Prices for TV commercials have long been determined based on how many people were expected to see them. But A+E Networks

2024-03-14 06:07 1167

Marvel’s “Black Panther: Wakanda Forever” opened on Nielsen’s Streaming Top 10 chart to record breaking numbers. During

2024-03-13 09:08 3398

The Media Rating Council has granted accreditation to audience-measurement technology backed by iSpot, one of a handful

2024-03-13 08:15 3504

The nation’s TV networks are picking their own measurement team.The U.S. Joint Industry Committee, a group backed by Fox

2024-03-11 21:09 4038

The founder of VideoAmp, a measurement-technology start-up that has been vying with Nielsen and others to create a new m

2024-03-08 12:12 4753

One of the biggest media-industry battles in recent months has been the one for control of how TV audiences are counted.

2024-03-04 15:09 3788

Nielsen named Karthik Rao its new chief executive, replacing his predecessor David Kenny, who has steered the measuremen

2024-03-04 12:10 2294

In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstickiSpot.tv, one

2024-03-04 09:13 1159

iSpot, a media measurement company vying to win clients amid recent pushback against rival Nielsen. has led an investmen

2024-03-04 06:14 2159

Nielsen is putting a new media yardstick out of arm’s reach, for the time being.Nielsen backed off a plan to incorporate