2024-03-04 06:09 5072

The TV industry’s most popular yardstick remains broken — at least for now.Nielsen‘s long-utilized national TV ratings h

2024-03-03 15:12 1101

Here’s an act of counting that isn’t going to be as easy as 1-2-3.Representatives of 80 different parties will at some p

2024-03-02 21:10 2542

U.K. audience numbers for global streamer Netflix are finally available and “The Watcher” was the most streamed show wit

2024-03-01 12:10 2234

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consume

2024-03-01 09:06 5172

OpenAP was built by traditional TV companies hoping to get their collective hands around new ad-tech that is generating

2024-02-29 18:09 2687

Fox Corp. is expanding its efforts to track viewers who might toggle between its Tubi video-streaming hub and its mainst

2024-02-29 15:09 971

Netflix has signed up to U.K. ratings body BARB in what is a massive coup for TV audience measurement in Britain.BARB, a

2024-02-29 03:09 450

In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts.VideoAmp, one of

2024-02-28 16:32 3830

The TV networks haven’t been particularly fond of Nielsen in recent months, but their digital rivals seem pretty impress

2023-10-27 12:20 5205

Nielsen appears to be trying to move forward with a new audience-measurement technology that many TV networks think stil

2023-03-20 07:00 2903

Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal.After tappi

2023-03-06 05:00 2133

Seven of the biggest media-buying agencies on Madison Avenue and Roku have joined a media-industry effort that aims to c