2024-03-19 18:13 264

Nielsen is pressing forward with its efforts to launch a new measurement technology that will count viewers no matter ho

2024-03-11 21:11 3476

Advertising giants like Interpublic Group thrived for decades by scooping up top ad agencies and combining them into mas

2024-03-10 21:09 3568

Interpublic Group, the ad-holding company that has made a concerted bid to enlist new kinds of audience data into planni

2024-03-10 15:08 2097

Starting next year, major marketers such as Geico or General Mills could find themselves running commercials alongside p

2024-03-02 18:12 2266

Elon Musk’s takeover of Twitter has already prompted a slowdown of ad dollars to the much-scrutinized social-media venue