2024-08-06 21:34 3467

Brian Lesser, a veteran Madison Avenue operative who has worked in senior media-investment roles on both sides of the ta

2024-03-31 03:41 287

There’s a new game launching in the world of sports — wooing more ad dollars to games featuring female athletes.GroupM,

2024-03-22 18:17 4186

Sharb Farjami will take the reins of the North American operations of GroupM, the media-investment giant that is part of

2024-03-11 21:10 607

One of the nation’s biggest investors of ad dollars wants to push big large streamers to work together when it comes to

2024-03-06 21:11 4658

Warner Bros. Discovery U.S. Hispanic has partnered with GroupM and Cocina Media on “El Toque de Aarón.” The all-new orig

2024-03-06 12:28 2141

People who decide to stream HBO Max’s “Sex Lives of College Girls” on its ad-supported tier may be hard-pressed to deter

2024-03-06 03:06 1773

A post-pandemic ad-spend boom has already begun to recede.Two of the world’s biggest media-buying firms projected a slow

2024-03-01 12:07 2145

Carlos Watson indicated Monday morning that he had much to discuss with advertisers, even though his company, Ozy Media,

2023-10-30 07:03 4203

Kirk McDonald, a veteran ad executive who has served as the face of WPP‘s large GroupM media buying consortium to U.S. a

2023-03-09 06:00 848

GroupM, the large WPP-owned media-investment agency, wants advertisers to do more when it comes to supporting diverse me