2024-03-23 12:12 4166

The day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual announcement of the

2024-03-18 09:10 3407

Christopher Nolan’s “Oppenheimer” epic biopic — the frontrunner to win the best picture Oscar on Sunday — was the bigges

2024-03-13 09:08 3417

The Media Rating Council has granted accreditation to audience-measurement technology backed by iSpot, one of a handful

2024-03-13 08:15 3524

The nation’s TV networks are picking their own measurement team.The U.S. Joint Industry Committee, a group backed by Fox

2024-03-04 12:10 2315

In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstickiSpot.tv, one

2024-03-04 09:13 1177

iSpot, a media measurement company vying to win clients amid recent pushback against rival Nielsen. has led an investmen

2024-03-01 12:10 2254

Real-time TV ad measurement platform iSpot.tv has acquired DRMetrix, which specializes in products for direct-to-consume