2024-04-04 19:16 1352

A group backed by many of the entertainment sector’s biggest traditional TV companies said it would back audience-measur

2024-03-23 12:12 4148

The day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual announcement of the

2024-03-22 00:16 2810

Advertisers considering new ways to measure video audiences may finally be getting a yardstick that can actually do the

2024-03-20 18:11 3148

Many TV networks have struck measurement deals with VideoAmp, one of a handful of companies eager to provide an alternat

2024-03-13 08:15 3504

The nation’s TV networks are picking their own measurement team.The U.S. Joint Industry Committee, a group backed by Fox

2024-03-11 21:09 4038

The founder of VideoAmp, a measurement-technology start-up that has been vying with Nielsen and others to create a new m

2024-03-11 11:32 1846

The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologi

2024-02-29 03:09 450

In a world where TV viewers switch from a TV screen to a mobile one in an instant, every second counts.VideoAmp, one of

2023-03-20 07:00 2903

Warner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own appraisal.After tappi