2024-05-10 00:42 3058

Audiences may not be the only thing about TV that continues to shrink.Advertisers are expected to once again press for “

2024-05-08 13:45 3965

Some of this TV season’s blood has already been spilled — looking at you, “NCIS: Hawai’i” — but as we head toward upfron

2024-05-01 08:57 574

Fox Corp. has slimmed down since it sold the bulk of its cable and studio assets to Walt Disney Co. in 2019, but its new

2024-05-01 08:57 3635

The three media companies planning to launch a much-scrutinized sports streamer later this year are set to give advertis

2024-04-09 22:58 4631

AMC Networks plans to offer ad-supported versions to all of its targeted streaming services by the end of the 2024-2025

2024-03-31 03:41 287

There’s a new game launching in the world of sports — wooing more ad dollars to games featuring female athletes.GroupM,

2024-03-23 00:17 3648

Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll have to step in

2024-03-22 15:20 4070

Paramount Global doesn’t feel it needs Carnegie Hall to make its point to Madison Avenue.The New York owner of CBS, the

2024-03-22 12:22 1458

TV has long been the place where advertisers go to get the broadest audiences in media. But NBCUniversal is touting it a

2024-03-21 21:16 935

While its English-language competitors had to grapple with price reductions in this year’s TV upfront market, Spanish-la

2024-03-21 21:13 4842

TelevisaUnivision is speaking a different language in TV’s weakened upfront market.Where most media companies and media

2024-03-21 15:11 3213

The bill may be coming due for continued declines in TV ratings.Advertisers are pressing for rollbacks, or declines in t

2024-03-20 18:14 2224

That was the week that was, and last week was an upfronts week like no other. Variety’s team of New York-based televisio

2024-03-20 18:11 3148

Many TV networks have struck measurement deals with VideoAmp, one of a handful of companies eager to provide an alternat

2024-03-20 18:11 3670

Big media companies and Nielsen have battled for months over the exact way to count TV viewers who no longer watch tradi

2024-03-20 15:12 4643

The CW that audiences see when they tune in this fall won’t look like the CW of years past – but it also won’t look like

2024-03-20 15:10 722

Andrew Ross Sorkin is the co-creator of the Showtime series “Billions,” but he isn’t really known for drama in his profe

2024-03-20 15:10 2616

For its first-ever upfronts presentation, Netflix took a page out of broadcast networks’ traditional playbook and boaste

2024-03-20 15:10 4804

“Virgin River” has been renewed for Season 6 at Netflix. The announcement was made as part of Netflix’s first ever upfro